Museum of Ice Cream

I scream, you scream, we all scream for ice cream! How good does a Museum of Ice Cream sound? Get your gelato glad rags on to experience this pastel-pretty LA pop-up, which would wow even the likes of Willy Wonka.

Not a traditional museum, but a whimsical inside scoop on the art and iconography surrounding our fave summer refreshment, Maryellis Bunn’s mega-hit concept debuted in 2016 in New York, selling out in five days and attracting a 200,000-strong waiting list. Perfect for the sunny West Coast, the follow-up LA version is four times bigger, running until 21 August in DTLA’s Arts District.

Ten candy-coloured, immersive installations offer tastes of science, art, swings, ping-pong, and best of all samplers, a deliciously designed playground themed around the iconic snack. Highlights include a banana split featuring 10,000 bananas; a melted popsicle jungle; a mint grow house; a Californian room; and a swimmable Sprinkle Pool, filled with 100 million vibrant, custom-made plastic sprinkles. Entry includes two local artisanal ice creams.

This sweet spot is trending hard, with online tickets selling faster than Cornettos on a hot day in hell. Get in quick or work your contacts (tickets aren’t available on the door). For the latest updates follow the website, where you can shop for dessert-themed gifts (patches, enamel pins and jewellery), or just slurp up inspiration on Instagram. Also stay tuned for fresh locations. Can you lick it?

Ask your Pen concierge about tickets.

Museum of Ice Cream / 2018 E 7th Pl / Downtown / +1 888 718 4253 / 11am-10pm Wed-Mon / museumoficecream.com

Images © Katie Gibbs, studiodiy